Creator management · Australia

We turn creators into brands people buy from.

Were Reel builds your brand, grows your audience and turns it into income through programmes, brand deals and products you own.

Apply as a creatorSee results
BrandGrowMonetize
Marcus, Were Reel creator
Brand →Grow →Monetize.
Full management

You create. We handle everything else.

Focus on what you do best — making the content. We run the business around it, end to end.

Your job
Create the content.
Our job
Strategy & positioning
Editing & cadence
Brand deals & negotiation
UGC & platform revenue
Programmes & courses
Merch & owned products
How we work

Brand · Grow · Monetize

From building your brand through to owned products and brand deals — a clear path to creating something people actually buy.

01
Brand

We shape how you look, sound and show up online, so people remember you and buy from you.

02
Grow

Strategy, positioning, editing and cadence. We invest our craft in the creator before we ask for anything back.

03
Monetize

Brand deals, UGC, platform revenue, and owned products. Income that grows with you, not one-off payouts.

What we monetise

Offers built to sell — not just post.

01Fitness programmes
Training plans your audience already asks you for, packaged and priced.
02Style & self-improvement courses
Courses built from the content that already moves people.
03Brand deals & UGC
Partnerships that fit the creator, negotiated at the right rate.
04Merch & owned products
Products the creator owns, with platform revenue on top.
Were Reel creator
Talent, not follower counts.
Results

Creators stop getting lowballed and start getting paid.

$65,925
Store sales · May 2024
+104%
Sales vs previous month
1.12K
Orders · May 2024
Store dashboard, May 2024
Store dashboard · May 2024
Clients

Talent with pull.

Fitness, fashion, style and self-improvement, and coaching that already moves people.

Marcus
Marcus@handle
Style & self-improvementSubscription group

Style and self-improvement brand built around a paid subscription group.

Tayla
Tayla@handle
Subscription groupWomen’s coaching

Women’s coaching brand with a paid subscription group at its core.

Kyla
Kyla@handle
FashionBrand partnerships

Fashion content creator working with top brands.

Open for applications

Apply as a creator

If you’re building in fitness, fashion, style and self-improvement, or coaching and want a real brand — not just a following — we want to hear from you.

  • Fitness programmes & courses
  • Brand deals that fit
  • Owned products that sell
FAQ

Before you apply

No. We look for talent, not follower counts — instinct for a hook, on-camera presence, consistency, and engagement that outpunches audience size.